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Search engine optimization has
evolved into a competitive, growing industry
There are plenty of hoaxes and scams on the web. It seems that as the
Internet grows more complex, so do the scams. Choosing an effective
company can be quite a challenge. There are many factors to consider
when hiring an SEO service. This article gives advice on how to select
a credible website optimization service. Assess the services and
credibility of the SEO company. Customer service is always the key
factor that one should look at. There are many ways of assessing an
SEO service. One can try to inquire by placing a call or by sending an
email to the company. Depending on the courtesy and time of response,
you can initially assess its customer service. Does the company
provide an "about us" page on their website? A reputable online
business will provide an informative look at the personal side of
their company and who they are. Look for other company details such
as, the company address and location. Avoid a guarantee of instant
results or the #1 position. There are many factors to consider when
optimizing a webpage. Search engines use different algorithms and
their spiders can vary. Any SEO company that guarantees the #1
position in the search results should be avoided. A legitimate company
will be straight forward and honest and will tell its clients that no
single company can give a guarantee of the top positions in the search
results. A desirable SEO service should also provide reports and
details regarding the standing of a client's website. They will be
able to track the developments of their clients website in terms of
keywords, links and their rankings in the major search engines. A
customer testimonial can provide a valuable insight when assessing a
company's credibility. A satisfied customer is always a good
indication of the effectiveness of a company's operations and will
always be the most valuable piece of information about its integrity.
If possible try to locate and contact people who have received
benefits from hiring an optimization service or at least try to
validate the testimonials. It's important to consider the cost of
website optimization. Keep in mind a higher price does not necessarily
mean the expensive services are more effective than the less expensive
ones. The optimization rates companies charge may vary greatly. Search
engine optimization is a trial and error process which requires
research, hard work and dedication. Make sure the SEO service is
primarily involved in search engine optimization and does not treat it
as a sideline.
Increase Your
Leads with Search Engine and Lead Optimization Strategies
The most optimal way for an online Real Estate agent to succeed is
thru rapid lead generation and follow up. And in order to escalate
your leads, you must start off with an acceptance of your current
traffic and lead conversion ratio. Ask yourself "How many visitors
does it take to get to a lead?" In fact, when we initially interview a
potential client often times the conversion is close to a dismal
200:1. Depending on design features, you should really get at the most
50:1. And probably 30:1 is more like it. Conversion comes from on page
conversion optimization & Keyword representation. On Page Factors Most
people have heard of Search Engine Optimization. Few talk about on
page conversion optimization. First of all, this whole concept
pre-supposes that you are starting off with a most wanted action (MWA).
Sometimes your MWA is Branding, sometimes it is Leads. And many times
it is both lead capture and branding that you are asking your website
to do. If Leads are your goal then your call to action is critical.
Other features on your page can distract the viewer from your
objectives. On Page factors that may increase or decrease conversion
are: Asking them to sign up (making your call to action clear) A
Johnson Box (these are those tabled boxes that break up your body
copy) Color can attract or distract Too many buttons Animation Offer
Placement. Where are you placing your call to action? Variety of Call
to Action Frequency of your call to action These are just a few of the
attributes that may help your lead count to go way up. Happy Ville
Real Estate There is a reason that studies have found that Pay per
Click search engine results often render poor conversion rates.
Specificity. The reason is that you can only use high volume keywords
with pay per click (PPC). These high volume keywords are by their
nature generalized. They are also the most profitable for the engine.
But what may profit the engine does not always profit you. (That's not
to say that PPC doesn't have its place in a search marketing campaign)
9 times out 10, I am asked to "make my site #1 for "My City real
estate". While this is a worthy objective, it is at best very short
sighted. Words like "City real estate", "city homes", city condos",
are all high volume in just about any city you research. However, a
successful marketing campaign must employ search engine click thrus
that are made up of general & specific "streams of traffic". This is
because traffic is a comprehensive endeavor. You wouldn't just rent
out 1 or 2 of your penthouse units and leave the rest of your 150 unit
apartment complex empty? You couldn't expect profitability would you?
However, this is exactly what most agents do when they go after a few
high volume words. Traffic is made up of the combined visits that come
from various inquiries into a search engine. Each inquiry represents a
finite amount of possible traffic determined by the placement in the
engine, for a particular keyword phrase. So long story short, a few
keywords aren't going to make your business. You need a Universe of
words in order to get monster traffic and lead conversion.
Additionally, not all keywords or traffic are created equal. Step out
of real estate monetarily and imagine yourself as Jeff Bezos at
Amazon.com. What would delight you more? 500 visitors that typed in
"Books"? Or 500 visitors that typed in "Harry Potter"? Or better yet,
"Harry Potter, Sorcerers Stone"? The more specific you get, conversion
goes up and the closer you can get to that elusive 1:1 conversion. The
challenge however, is that the more specific you get with our
keywords, the less traffic you get. So you need to represent a large
amount of these specific keywords that produce low traffic by
themselves. But combined, create a large stream of very convert able
traffic. By optimizing your on page factors and your keywords that
drive people to your site, you will take your visitor to conversion
ratio down to a respectable number.
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