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First of all we need to
understand that what is Search engine optimization ?
Search Engines are just like Professors of any Engineering college
where students are just like websites. The students, who have enough
qualities (Good Content, Systematic Work, Enough Back links) to get
professor's trust and Faith, are always awarded by maximum marks (Top
Ranking over search engine Results) in internal Exams. New Professors
also compare Best Guys (Top Rank) with Good Guys (after top rank) and
Bad Guys (Spammed sites). And of course, give some more preference to
beauty and smartness (Systematic, scientific and well designed sites).
What other Professors and students (Links from Major Directories and
other websites) think about best Guys is the most important Criteria
of being the Best. Similarly in SEO, everything (But organic and
Natural) that you can do to bring more people to your site, is useful.
Press release, Blogs, Forums, Free Downloads, Free online Services,
online Games, Quotes, Online Demo, Animations, templates etc are just
few examples.
Search engines asks Three Questions to your websites:
1. Who are you? (about your Back links)
2. Why you and not your Competitor? (about your Free stuff)
3. Do you really mean it? (Everything that is called organic over
internet)
What you give to your Visitors for Free
Just analyze the website of your competitor and compare it with your
with these three questions in mind. You'll get the results that what
should you do to get better position then your competitor. Always
Remember…, NEVER under estimate major search engines. Any School guy
is NOT developing their Code on his old Pentium-II Desktop having
640MB hard disk and 32MB RAM. Thousands of brilliant and sharp
programmers who are best in their field and in the industry are
working in StarWebCanvas.com search Engine Company..
Internet Traffic
and SEO Techniques
You might be wandering the reasons your web site is not getting much
internet traffic. After all your web site took lots of financial and
human resources, but unfortunately like so many web sites, it is quite
unknown and as a result it does not get enough internet traffic to
make it financially viable. Did you know that about 80 percent of all
web site traffic originates from search engines? Yes, it is true!
Listing near the top page of search engines and obtaining the
attention of your target audience should be a main priority for any
web site internet promotion.
And the good news about this is that improving a web site position in
search engine pages may be done for free. How? Using search engine
optimization (SEO) techniques. There are many ways to promote a web
site. Some promotions are paid and some are free. Among the free ones,
the search engine optimization techniques enable web sites to become
search engine friendly. In other words, it makes website pages to
accept the search engine crawler in a friendly way. These techniques
will be some of the steps one will have to use to obtain a better
position in search engine's pages, when searching for specific
keywords, related to services or products offered by a web site.
Search engine optimization steps for a web page:
Title:
The html Title tag is a very important element and must include the
most important keywords or phrases, which best represent the products
or services offered by the web page. It should not contain more than
60 characters.
Keywords:
The html meta Keyword tag should have all the keyword phrases which
best represents the products or services offered by the web page.
Avoid repeating keywords and bad use of capital letters. It should not
contain more than 250 characters.
Description:
The html meta Description tag is a description of the web page, which
will be displayed by the search engine. Make sure it contains keywords
phrases. Avoid repeating keywords and bad use of capital letters. It
should not contain more than 200 characters.
Keywords in Headings:
Keywords in Headings tags (h1) will be interpreted by search engines
as being an important keyword relevant to the web page, and it should
be looked for and indexed by the search engines.
Web page text:
It is a good practice to include informative text one every page,
using natural language and appropriate keywords. It should contain
more than 200 words. Informative text should be placed in the html
Body section of the web page.
Keywords in Alt Tags:
Every html picture "img" tag should contain an ALT tag with an
appropriate description. Keywords should always be used when
appropriate.
Keywords in Anchor Tags:
Every html hypertext link "a href " should contain a TITLE tag with an
appropriate description. Keywords should always be used when
appropriate.
Robots.txt file:
Make sure there is a robots.txt file in you web site directory. This
is a text file created by the webmaster, which will guide the search
engine's crawler when indexing a web site.
There are some cases in which one might not want to have some web
pages indexed. This way thru the use of robots.txt, one will have
control over which pages will be indexed and made available to the
search engines.
User-agent: *
Disallow: /tmp/
Disallow: /data/
HTML code validation:
Search engine's crawlers become more efficient when indexing web pages
with no html errors. Beware that some html errors can make search
engine crawlers to give up indexing web pages. So it is recommended
for those web pages to be indexed, there should be no html errors.
Links:
Links are very important to search engines. The quality of links and
whether it is reciprocal or not, are important factors in evaluating
the importance of a web page. Links from web sites with higher page
ranks are a plus.
Registering with Directories and Search Engines:
It is very important the registration of a website with directories
and search engine web sites. It is a way of telling the world that
your web site exists. Avoid using automatic search engine/directory
registration.
Search engine optimization has become a very important set of
procedures which helps web sites to become more relevant to search
engines. To obtain an increase in internet traffic will take some
time. It probably will take some kind of additional promotion too. But
anybody in need of higher internet traffic, free search engine
optimization might be considered his first option.
Roberto Sedycias
IT Consultant
This article is under GNU FDL license and can be distributed without
any previous authorization from the author. However the author's name
and all the URL´s (links) mentioned in the article and biography must
be kept.
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